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August 26, 2023Case Study: Fueling Success with Facebook Ads - SARMS
Case Study
Generating Steady Purchases for SARMS company | E-Commerce
- Role: Facebook Ads Expert
- Client: Spectre Labs
- Project Duration: September 2022
- Project Goal: Generating Steady Purchases for Spectre Lab
Project Overview:
A prominent American brand specializing in SARMs, embarked on a journey to amplify their online presence and boost sales through their website. With a comprehensive range of competitively priced products as their main unique selling proposition (USP), they sought to connect with their audience and drive qualified traffic to their online store.
The Challenge:
Their primary challenge was to convert their brand visibility into a consistent stream of purchases. To achieve this, they needed a strategic approach that effectively promoted their products while adhering to their USP.
The Solution:
Enter Facebook website conversion ads – the catalyst for Spectre Labs’ success story. Leveraging the power of social media and online advertising, the goal was set: drive conversions and sales through strategic targeting and compelling offers.
Revenue
Adspend
Sales
Offer Highlights:
- Buy 1 Get 1 SARM free.
- 15% off on your first SARM purchase.
Campaign Snapshot:
- Investment: A total of $11,000 spent in September 2022.
- Click-Through Rate (CTR): A remarkable 3.7%.
- Cost Per Acquisition (CPA): $60.
- Results: Around 600 orders, generating approximately $60,000 in revenue.
The Winning Formula:
1. Clear Objective:
The cornerstone of this campaign was the objective: website conversion ads to drive direct sales. Facebook’s Ads Manager served as the platform for creating a conversion-focused campaign.
2. Audience Insights:
A key decision point was the target audience. Following the client’s advice, an audience with interests in fashion, shoes, and apparel was chosen. To further refine targeting, an interest overlay was applied, creating an audience size of around 3.5 million potential customers.
3. Performance Metrics:
The results spoke for themselves:
- Relevance Score: Above Average
- Cost Per Purchase: An efficient $60
- CTR: A solid 2.56%
Results And Impacts
Creatives
Woo-Commerce Data
Conclusion:
The collaboration between Spectre Labs and their dedicated Facebook Ads expert resulted in a surge of purchases and significant revenue generation. By aligning strategic targeting with compelling offers, this campaign not only boosted conversions but also solidified Spectre Labs’ presence in the competitive world of SARMs.
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