We embarked on a journey to build an effective campaign from the ground up:

• Deep Keyword Research: I delved into the real estate investment industry, meticulously researching keywords with their average cost per click in the client’s targeted area.
• Manual Bidding: Each keyword received manual bids, ensuring a strong Google rank without breaking the bank. Keywords were added in exact and phrase match types for pinpoint accuracy.
• Negative Keyword Strategy: To avoid wasting clicks on irrelevant searches, I identified and implemented negative keywords. Continuous optimization updates kept the ads appearing only for relevant terms.
• Ad Group Magic: I organized ad groups around single themes, optimizing the quality score of keywords and bolstering click-through rates (CTR).
• Ad Extensions Galore: All relevant ad extensions, including Sitelink extensions, Callout extensions, Structured snippets, and Call extensions, were meticulously created to enhance ad visibility and engagement.
• Compelling Ad Copies: I crafted enticing and catchy ad copies for each ad group, ensuring they resonated with the target audience.
• Conversion Tracking: The implementation of conversion tracking enabled us to monitor meaningful user actions on the website post-click, providing valuable insights for ongoing optimization.
• Advanced Bid Adjustments: Utilizing demographic data such as age groups, income levels, and gender, we fine-tuned bid adjustments to maximize campaign efficiency.