Facebook and TikTok Advertising Case Study: Neon Walls
Increased product sales and revenue through a TikTok advertising campaign.
September 17, 2023TikTok Media Buying for E-commerce: Driving 3X Results
September 17, 2023Facebook and TikTok Advertising Case Study: Neon Walls
Case Study
Service
TikTok and facebook Ad Campaign
Goal
To increase product sales and revenue through a TikTok and Facebook Ads advertising campaign.
Facebook Purchases
Tik tok Purchases
ROAS
Overview
Neonwalls , an e-commerce store, faced challenges in increasing sales and achieving a positive Return on Ad Spend (ROAS) through their Facebook and TikTok advertising campaigns. Their limited budget, ineffective audience targeting, and low conversion rates were hindering their growth.
Solution
As the Facebook and TikTok ads manager for Neon Walls.pk, a data-driven approach was implemented to address their challenges:
- Audience Research: Thorough audience research was conducted to identify potential customers and create custom audiences for precise targeting.
- Creative Design: Visually appealing and engaging ad creatives were designed to effectively showcase Neon Walls’ products and brand, increasing the likelihood of conversion.
- Ongoing Optimization: Continuous campaign optimization and A/B testing were performed to improve performance and maximize ROAS.
Results:
The data-driven approach and ongoing optimization efforts led to significant improvements in Neon Walls.pk’s sales and ROAS:
Facebook Ads:
- Add to Carts: 4,459
- Checkouts Initiated: 2,476
- Purchases: 1,332
- Cost per Purchase: 649 USD
- Purchase ROAS: 5.19
TikTok Ads:
- Total Cost: 1,675.18 USD
- Total Completed Orders: 605
- ROAS: 7.69
- Value per Conversion: 21.30 USD
- Cost per Conversion: 2.77 USD
- Total Completed Payments: 12,888.28 USD
Conclusion:
Through effective Facebook and TikTok advertising strategies, Neon Walls.pk experienced substantial improvements in sales, conversion rates, and ROAS. The data-driven approach, ongoing optimization, and visually appealing creatives collectively contributed to the success of the campaigns, helping Neon Walls.pk scale their business and reach a wider audience. This case study highlights the impact of strategic advertising in achieving business growth and ROI.
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