Brisbane Barber Shop Achieves Top Spot in Google Maps 3-Pack with Expert SEO
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GMB Case Study
Our client, a barber shop located in Brisbane, Australia, approached us with the goal of enhancing their online presence and securing a prominent position in the Google Maps 3-Pack. They recognized that appearing in the top three local search results on Google Maps was crucial for attracting more local customers and growing their business.
The Challenge
- Limited Online Visibility: Their Google Business Profile was not optimized, resulting in lower search rankings and minimal online visibility.
- Competition: The barber shop operated in a highly competitive market, with numerous other local businesses vying for top positions in the Google Maps 3-Pack.
Our Solution
To address the challenges faced by the company, our team devised a comprehensive SEO strategy that included leveraging Google Map Citations. We decided to manually create and optimize their business listings on Google Maps to improve their local search ranking.
Implementation
Google Business Profile Optimization: We conducted a thorough audit of the client’s Google Business Profile and made several improvements, including:
Updating accurate business information (name, address, phone number).- Adding high-quality images showcasing the barber shop’s services and atmosphere.
- Crafting a compelling business description.
- Encouraging customer reviews and responding to them promptly.
- Keyword Research: We conducted keyword research to identify relevant local keywords and phrases that potential customers might use when searching for barber shops in Brisbane.
- On-Page SEO: We optimized the content on the barber shop’s website to align with local search intent and incorporated the identified keywords strategically.
- Local Link Building: We engaged in local link-building activities, obtaining high-quality backlinks from reputable local websites, directories, and relevant industry blogs.
- Citation Management: We ensured consistent business information (NAP) across various online directories and platforms.
Results
- Achieved Top 3 Placement: Through a combination of Google Business Profile optimization and SEO efforts, the barber shop successfully secured a top position in the Google Maps 3-Pack for relevant local search queries.
- Increased Online Visibility: The client’s business saw a significant boost in online visibility, leading to a notable increase in website traffic and customer inquiries.
- Positive Customer Engagement: Encouraging customer reviews and responding to them effectively helped improve the barber shop’s reputation and build trust with potential customers.
Conclusion
Our collaboration with the barber shop in Brisbane was highly successful, as we achieved their desired position in the Google Maps 3-Pack and significantly improved their online visibility. The project was completed to the client’s 100% satisfaction, leading to an ongoing partnership. We look forward to continuing our work over the next few months to further enhance their online presence and attract more local customers. This case study demonstrates the value of Google Business Profile optimization and local SEO for businesses looking to thrive in competitive local markets
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