Our approach was a holistic one. We began by evaluating the existing campaigns and identifying areas of improvement. With a deep understanding of the client’s brand and target audience, we developed a comprehensive strategy:

• Campaign Revamp: We created and optimized new Facebook Ads campaigns from scratch. This allowed us to implement a more organized and effective structure for ad sets and ads.
• Audience Targeting: Leveraging Facebook’s powerful audience customization features, we developed custom and lookalike audiences based on the client’s existing customer data. This precision targeting ensured that ads were shown to the most relevant potential customers.
• A/B Testing: We conducted extensive split tests on campaign goals, audiences, and ad copy. By analyzing the results, we were able to refine our approach continuously, focusing resources on strategies that yielded the best results.
• Diverse Campaign Types: We diversified the campaign types to cover a broad spectrum, including Remarketing, Conversion, Interest-based, Shopping, Video, and Lead Generation campaigns. This approach ensured that we were reaching potential customers at every stage of the sales funnel.
• Pixel Implementation: We installed the Facebook Pixel to gather essential data on user behavior, helping us optimize campaigns for better performance. Additionally, we uploaded the product library for Facebook Shopping campaigns, enabling seamless integration of products into ads.