Case Study: Transforming Lead Generation for a Local Venue Rental Company | Omni Chaneel
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August 31, 2023Unveiling the Secret Behind 100+ Quality Leads per Month: A Local Venue's Success Story
Case Study
How We Transformed a Venue Rental Company's Lead Generation
Role
Head Media Buyer and Strategist
Goal
Goal: Generate as many leads as possible. Previously failed to produce quality paid leads.
Result
~100+ Leads per month | ~$15 Cost Per Lead (CPL)
CTR
CPL reduction
Cost Per Lead
Challenge
The local venue rental industry is bustling with opportunities, but our client was struggling to tap into its full potential. Despite investing in online advertising, their previous efforts yielded lackluster results. They were grappling with two significant issues – a dismal lead count and an inefficient use of their marketing budget. The client’s prior attempts had left them feeling like they were throwing darts in the dark and missing the bullseye.
Strategy
Our approach was twofold – revamp the digital advertising strategy and create a compelling online presence. We recognized that a fresh start was needed. Our team devised a strategy that centered around leveraging Google and Facebook advertising platforms to target potential customers more effectively. We designed eye-catching ads that not only showcased the beauty of the venues but also highlighted the unique experiences clients could have.
Execution
Execution: To address the issue of poor website performance, we decided to build a dedicated landing page optimized for conversions. This landing page acted as a seamless bridge between the ads and the customer’s inquiry. Our designers meticulously crafted it to be visually appealing, user-friendly, and loaded with persuasive content. It was designed to make potential clients go from curious clickers to enthusiastic inquiries.
Results:
The transformation was remarkable. The newly launched Google and Facebook ad campaigns saw an immediate uptick in engagement. Within weeks, the number of inquiries started to surge. The combination of well-targeted ads and an engaging landing page was proving to be a recipe for success. The client was ecstatic as they were now not just getting more leads, but these leads were of higher quality, truly interested in their services.
Google Ads Results
Facebook Ads Results
Impact
Our strategy achieved remarkable results. The client went from struggling with a handful of uninterested leads to consistently receiving over 100 high-quality inquiries per month. The cherry on top was the cost per lead (CPL), which plummeted to approximately $15. This meant that not only were they attracting more interest, but they were doing so at a fraction of the cost compared to their previous efforts.
Conclusion: Join the Magic
Our experience with the local venue rental industry and our strategic overhaul of the client’s digital marketing efforts brought about a notable turnaround. By crafting compelling ads, optimizing landing pages, and fine-tuning targeting, we breathed new life into their lead generation endeavors. If you’re grappling with similar challenges and seeking to revitalize your lead generation efforts, our success story is a testament to what can be achieved. Get in touch today if you’re ready to achieve remarkable results like these!
Ready to Transform Your Campaigns?
Are you eager to breathe new life into your digital marketing efforts? Reach out and let’s explore how the ‘See, Think, Do’ strategy can unlock a world of ROI for your business. Your success story awaits!
Client Testimonials
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