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GMB Case Study
A company approached us with the goal of enhancing their online presence and increasing local customer engagement. They recognized the importance of local search engine optimization (SEO) to attract potential customers, especially given the competitive nature of the industry.
The Challenge
The company faced several challenges:
- Low Online Visibility: Their website was not ranking well on Google for relevant local keywords, resulting in limited organic traffic.
- Inconsistent Online Citations: Inaccurate or incomplete business information across various online platforms caused confusion for potential customers.
Our Solution
To address the challenges faced by the company, our team devised a comprehensive SEO strategy that included leveraging Google Map Citations. We decided to manually create and optimize their business listings on Google Maps to improve their local search ranking.
Implementation
- Keyword Research: We conducted thorough keyword research to identify relevant local keywords and phrases potential renters might use
- Google Map Citations: We manually created and updated the company’s Google Map Citations across various online platforms, ensuring consistency in business name, address, phone number (NAP), and website information. The citations included details like business hours, services offered, and high-quality images of the fleet.
- On-Page SEO: We optimized the content on the company’s website to align with local search intent and incorporated the identified keywords strategically.
- Local Link Building: We engaged in local link-building activities, obtaining high-quality backlinks from reputable local websites, directories, and relevant industry blogs.
- Monitoring and Reporting: We used various SEO tools to monitor the impact of our efforts, tracking changes in search rankings, organic traffic, and the number of inquiries generated.
Results
- Improved Local Rankings: Within three months of implementing our SEO strategy, the company saw significant improvements in their local search rankings. They consistently ranked higher in Google’s local search results for target keywords.
- Increased Organic Traffic: The optimized Google Map Citations, along with on-page SEO improvements, led to a notable increase in organic traffic to the company’s website. Their website became more visible to potential renters in their target areas.
- Enhanced Online Reputation: With accurate and consistent business information, the company improved its online reputation and customer trust. This resulted in a higher click-through rate (CTR) on Google Maps listings.
- Boosted Inquiries: The increase in online visibility and improved local SEO resulted in a higher number of inquiries, leading to an uptick in rental bookings.
Conclusion
By implementing a well-rounded SEO strategy that included manual Google Map Citations, the company successfully improved their online visibility, attracted more local customers, and ultimately grew their business. This case study highlights the importance of local SEO tactics, especially for businesses that rely on attracting local clientele
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