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143% YOY Profitable Growth in 2023!
By embracing an omnichannel approach, unlocking new marketing channels, and efficiently utilizing user-generated content, we facilitated a remarkable 143% Year-Over-Year (YOY) growth for our client in 2023. This case study showcases our strategic efforts to overcome challenges, diversify marketing strategies, and achieve exceptional results in the outdoor/adventure gear industry.
0
%
YOY growth
1
Conversions
0
%
Decrease in CPA
Challenge Faced
Our client, a prominent outdoor/adventure gear brand, expressed concerns regarding their heavy reliance on influencer and affiliate marketing. Their challenges included:
- Over-Reliance: They were overly dependent on a single marketing channel, making their growth vulnerable to shifts in influencer and affiliate trends.
- Diversification within Budget: They were uncertain about how to explore new marketing avenues while staying within their allocated budget.
- Scaling Uncertainty: The client was unsure about the optimal strategy to scale their growth predictably and sustainably.
What We Discovered
Our thorough analysis revealed critical areas for improvement:
- Underutilized UGC and In-House Content: The client was not leveraging user-generated content (UGC) and their own in-house content effectively on paid media.
- Lack of Omnichannel Strategy: Their marketing efforts were fragmented and lacked an integrated omnichannel approach.
- Silos in Marketing: A siloed marketing system prevented cohesive coordination and synergy among their various marketing efforts.
Our Solution
Our comprehensive strategy addressed these issues head-on:
- Omnichannel Marketing Approach: We devised a full strategic plan to develop an omnichannel marketing approach. This approach ensured consistent brand presence across multiple platforms and touchpoints.
- Scaling Framework Implementation: We implemented the scaling framework on Meta and Google platforms. This enabled optimized campaign management and audience targeting.
Results
The impact of our strategic interventions was remarkable:
- Total Sales: Our client achieved a substantial increase in total sales, reaching an impressive figure of $163,242.
- New Marketing Channels: By diversifying their approach, we unlocked two new marketing channels, reducing the risk associated with over-reliance on a single channel.
- CPA Reduction: We successfully lowered the Cost Per Acquisition (CPA) by 20%, optimizing their budget utilization.
Client Testimonials
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