Google Tag manager, SAAS conversion tracking

Problem: Conversion tracking was not implemented on their Google Ads and Google Analytics accounts properly. And without conversion tracking you can’t make any informed decisions because you don’t know which campaigns are working and which are not. You don’t know if one keyword or ad group is performing better than the other. Without conversion tracking you’re effectively running blind and most probably losing money because you don’t know what works and what doesn’t. I also had to figure out a way how to present their performance in an easy to read and easy to understand way.

Solution: With Google Tag Manger I was able to set tracking for all the relevant events on their website. This helped the client have a better understanding about their website performance and helped them make informed decisions on how to scale their business.