Maximizing ROI: Luxolas’ Campaign Delivers Impressive Conversion Rates
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Case Study
Boosting Luxolas: A Journey from Clicks to Conversions
Conversion Rate
Cost per Conversion
Leads
Challenge
Luxolas, a Real Estate for Sale platform, needed to drive quality and relevant traffic to its website. The goal was to increase conversions while minimizing costs.
Solution
I crafted a tailored campaign from the ground up, employing a blend of strategic approaches:
- Deep Keyword Research: I delved into the real estate investment industry, meticulously researching keywords with their average cost per click in the client’s targeted area.
- Manual Bidding: Each keyword received manual bids, ensuring a strong Google rank without breaking the bank. Keywords were added in exact and phrase match types for pinpoint accuracy.
- Negative Keyword Strategy: To avoid wasting clicks on irrelevant searches, I identified and implemented negative keywords. Continuous optimization updates kept the ads appearing only for relevant terms.
- Ad Group Magic: I organized ad groups around single themes, optimizing the quality score of keywords and bolstering click-through rates (CTR).
- Ad Extensions Galore: All relevant ad extensions, including Sitelink extensions, Callout extensions, Structured snippets, and Call extensions, were meticulously created to enhance ad visibility and engagement.
- Compelling Ad Copies: I crafted enticing and catchy ad copies for each ad group, ensuring they resonated with the target audience.
- Conversion Tracking: The implementation of conversion tracking enabled us to monitor meaningful user actions on the website post-click, providing valuable insights for ongoing optimization.
- Advanced Bid Adjustments: Utilizing demographic data such as age groups, income levels, and gender, we fine-tuned bid adjustments to maximize campaign efficiency.
Results:
Following a series of optimizations, the campaign began yielding impressive results:
- Significant increase in conversions.
- A commendable conversion rate.
- Achieved a low Cost/Conversion, optimizing ad spend effectively
Conclusion:
Luxolas saw tangible improvements in driving quality traffic and meaningful conversions, setting them on the path to real estate success.
Ready to Transform Your Campaigns?
Are you eager to breathe new life into your digital marketing efforts? Reach out and let’s explore how the ‘See, Think, Do’ strategy can unlock a world of ROI for your business. Your success story awaits!
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